Trends in the Eyewear Industry in 2025

The year 2025 will bring unprecedented change to the eyewear industry, driven by technological advancements, evolving consumer preferences, and a heightened focus on sustainability. With the continuous development of smart eyewear and augmented reality (AR) technology, innovation in the industry will be abundant. These smart devices will go beyond traditional functionalities, integrating deeply with social media and content creation to meet the young consumer’s need for real-time streaming and virtual assistant interaction. Attending trade shows has therefore become essential for understanding these cutting-edge technologies and market trends.

In this context, this article provides a comprehensive guide to global eyewear industry trade shows in 2025, including schedules, locations, highlights, and the types of businesses each show best suits. The growth in demand for personalization, the adoption of 3D printing, the use of sustainable materials, as well as the proliferation of e-commerce and virtual try-on technology will present new business opportunities at these events. Whether you’re new to the industry or an experienced exhibitor, this guide will help you plan your trade show participation effectively and seize every opportunity in the future market.

Making the Most of Trade Shows

For eyewear industry buyers, trade shows are essential for gaining in-depth insight into market dynamics and consumer needs. During these events, buyers can directly encounter the latest products and technologies, allowing them to assess which items align with market trends. For instance, the Vision Expo East in 2024 will gather over 450 brands and offer nearly 200 educational courses covering trending topics like fashion and sustainability. This not only provides buyers with firsthand information about new products but also allows them to engage in discussions about the future of the industry.

Moreover, trade shows offer buyers a platform for networking with industry professionals. In social events and seminars, buyers can engage directly with suppliers and brand representatives to understand their product philosophies and market positions. This interaction helps buyers identify potential high-quality suppliers and gain insights into consumer preferences and buying motivations.

By attending these shows, buyers can stay informed about industry news, anticipate future market trends, and make more informed purchasing decisions. In summary, trade shows provide an ideal platform for buyers to stay ahead in a highly competitive market.

Global Trade Show Summary

January to March

Event Name: Opti Munich – International Optics & Design Exhibition

  • Location: Munich, Germany
  • Start Date: 2025/01/31
  • End Date: 2025/02/02
  • Official Website: https://www.opti.de/
  • Highlights: The event will attract visitors from 70 countries, with nearly 390 exhibitors showcasing the latest in eyewear and optical technology, with a strong emphasis on sustainability and myopia management. It’s a key event for the optics industry in Central Europe.

Event Name: MIDO – International Optics, Optometry and Ophthalmology Exhibition

  • Location: Milan, Italy
  • Start Date: 2025/02/08
  • End Date: 2025/02/10
  • Official Website: https://www.mido.com/en/
  • Highlights: Focusing on sustainability and innovation, this exhibition will feature over 1,000 exhibitors presenting the latest products and technologies, along with a sustainable eyewear award, making it a hub for cultural exchange and industry development.

Event Name: Vision Expo East

  • Location: Orlando, USA
  • Start Date: 2025/02/19
  • End Date: 2025/02/22
  • Official Website: https://east.visionexpo.com/
  • Highlights: Showcasing over 450 exhibitors and featuring 200+ educational sessions, Vision Expo East emphasizes fashion trends and cutting-edge technology.

Event Name: SIOF – China (Shanghai) International Optics Fair

  • Location: Shanghai, China
  • Start Date: 2025/02/20
  • End Date: 2025/02/22
  • Official Website: https://www.siof.cn/eng/main.php
  • Highlights: As one of Asia’s largest optical trade shows, SIOF will feature innovative technology from international brands and provide a networking platform focused on digital transformation and sustainable practices.

Event Name: 100% Optical

  • Location: London, United Kingdom
  • Start Date: 2025/03/01
  • End Date: 2025/03/03
  • Official Website: https://www.100percentoptical.com/
  • Highlights: Featuring over 300 exhibitors, this event offers educational sessions on myopia management and sustainable practices, with awards celebrating outstanding eyewear design and innovation.

April – June

Event Name: DIOPS – Daegu International Optical Show

  • Location: Daegu, South Korea
  • Start Date: 2025/04/02
  • End Date: 2025/04/04
  • Official Website: https://www.diops.co.kr/front/index.php?lang=ENG
  • Highlights: Recognized for promoting local and international eyewear brands, DIOPS will showcase innovative eyewear designs and advanced optical technology.

Event Name: SILMO Singapore

  • Location: Singapore
  • Start Date: 2025/04/24
  • End Date: 2025/04/26
  • Official Website: https://silmosingapore.com/
  • Highlights: With over 200 exhibitors, this event focuses on sustainability and technological innovation, hosting seminars on market insights and design trends to foster industry collaboration.

Event Name: Wenzhou International Optics Fair

  • Location: Wenzhou, China
  • Start Date: 2025/05/09
  • End Date: 2025/05/11
  • Official Website: https://www.opticsfair.com/
  • Highlights: Located in Wenzhou, known as the “capital of glasses,” this fair emphasizes technological advancements, design trends, and sustainable practices, providing a platform for buyers and manufacturers to connect.

July – September

Event Name: CIOF – China (Beijing) International Optics Fair

  • Location: Beijing, China
  • Start Date: 2025/09/09
  • End Date: 2025/09/11
  • Official Website: https://www.ciof.cn/simp/main.php
  • Highlights: The event gathers top global brands and exhibitors, showcasing the latest eyewear, optical instruments, and vision testing equipment. It offers a rich schedule of seminars and networking activities to foster professional collaboration.

Event Name: Vision Expo West

  • Location: Las Vegas, Nevada, USA
  • Start Date: 2025/09/17
  • End Date: 2025/09/20
  • Official Website: https://west.visionexpo.com
  • Highlights: Featuring new eyewear fashion and technology, Vision Expo West includes The Park, a showcase of fashion, sports, and luxury eyewear; Tech & Innovations for cutting-edge technologies; and The Innovation Stage for inspiring lectures and discussions. The event also offers career resources for young professionals.

Event Name: SILMO Paris

  • Location: Paris, France
  • Start Date: 2025/09/26
  • End Date: 2025/09/29
  • Official Website: https://www.silmoparis.com/en
  • Highlights: SILMO Paris expects over 900 exhibitors and 1,500 brands, featuring the Futurology space to showcase the 2025-2035 outlook for optics and CSR initiatives for sustainability. Attendees can view the latest design trends and participate in creativity competitions focused on eyewear shapes, colors, and materials.

October – December (TBD)

Event Name: IOFT – International Optical Fair Tokyo

  • Location: Tokyo, Japan
  • Start Date: 2025/10/01
  • End Date: 2025/10/03
  • Official Website: www.ioft.jp
  • Highlights: IOFT brings together the latest eyewear products worldwide, offering a vital networking platform. The fair features a range of brands and products and holds scientific conferences on key topics in the optics field, providing insights for industry growth.

Event Name: OPTYKA – International Optical Fair

  • Location: Poznan, Poland
  • Start Date: 2025/10/17
  • End Date: 2025/10/19
  • Official Website: https://targioptyka.pl/en/
  • Highlights: As the largest optics fair in Central and Eastern Europe, OPTYKA showcases global brands and advanced technological solutions. It includes scientific conferences that foster interaction between academia and industry, providing participants with ample knowledge-sharing opportunities.

Event Name: TOF – Taizhou International Optics Fair

  • Location: Taizhou, China
  • Start Date: TBD
  • End Date: TBD
  • Official Website: https://www.xmiof.cn/
  • Highlights: TOF leverages Taizhou’s manufacturing strengths with themed areas, including sections for independent designers and direct sourcing from factories, offering buyers direct access to producers.

Event Name: Hong Kong International Optical Fair

  • Location: Hong Kong, China
  • Start Date: 2025/11/5
  • End Date: 2025/11/7
  • Official Website: https://www.hktdc.com/event/hkopticalfair/tc
  • Highlights: The Hong Kong International Optical Fair remains a major event in the Asia-Pacific, showcasing brands from multiple countries and focusing on smart eyewear and related technologies. The event includes fashion shows and design competitions, offering a visual experience for attendees.

Event Name: XMIOF – Xiamen International Optics Fair

  • Location: Xiamen, China
  • Start Date: TBD
  • End Date: TBD
  • Official Website: https://tz.opticsfair.cn/
  • Highlights: XMIOF aims to promote the optical industry in Xiamen and surrounding areas, showcasing emerging technologies and products to create new growth opportunities and strengthen its international market presence.

Choosing the Right Trade Show for You

To make the most of a trade show, it’s essential to choose one that aligns with your business goals to maximize your insights into industry information and market demand.

Exhibition Objectives: Determine your main purpose for attending. Is it to discover new products, establish business connections, understand industry trends, or boost brand exposure? For instance, if you aim to learn about the latest tech trends, participating in high-end events like the 2025 Vision Expo East, which gathers global professionals and innovations, would be ideal.

Trade Show Focus: Different shows emphasize different areas. Some focus on technology exchange, while others prioritize fashion and design. For example, the 2025 SILMO Paris is an international fashion event, perfect for exhibitors wanting to expand their presence in the fashion sector.

Location: If your target market is in Asia, attending a local show like the 2025 Shanghai Optical Fair allows easier access to potential clients and partners. On the other hand, if you wish to expand internationally, a global event like MIDO in Milan would be an ideal choice.

Other Considerations: When selecting a trade show, consider industry research reports and market analysis data. In 2025, the eyewear industry will continue to be driven by sustainability and personalized demand growth. Attending shows centered around these themes can provide the latest data and trend analysis, helping you better understand market demand. Many trade shows actively update information on social media, where you can preview exhibitors, product launches, and industry developments. This information can help you make a more informed decision.

Conclusion

In 2025, changes in the eyewear industry will bring new opportunities and challenges to businesses. Technological innovation, diversified consumer demands, and sustainability trends will drive industry development. Whether you’re new to the market or a seasoned industry buyer, selecting the right trade shows to attend will help you stay on top of industry trends and uncover new business opportunities.

By participating in these shows, you will not only gain access to cutting-edge technology and market insights but also expand your professional network, laying the groundwork for future business growth. Visit the JunShengOptical website to access more expert information and industry resources. Get in touch with us and succeed in the eyewear industry!

Note: Some show dates are yet to be confirmed. Please stay tuned for our latest updates and information!